Main advantages of SEO on your website
SEO, in its acronym in English Search Engine Optimization, is the execution of a series of actions of content optimization ( content SEO), optimization of your website (on-page SEO) and attainment of links from other websites ( link building), with the main objective of improving our position in the search engines, for certain search terms, in order to increase traffic to our website
1. High return on investment
One of the main benefits of SEO is offering a high return on investment, compared to other forms of search engine promotion such as Google Adwords. That our website appears organically in Google does not suppose any cost, apart from the service of the SEO professional and the derivative of the creation of good content to position. One of the main differences between SEO and SEM is that we don’t have to pay Google to appear in search results.
On the other hand, its cost is independent of the volume of traffic that you get to your website. For example, if you do a campaign in Google Ad (old Google Adwords) you will pay for each click that is made in the ad, therefore each person who accesses your website will have a cost, while with SEO positioning you will always have stable costs regardless of the number of users that come to your website.
2. Long-term positioning
One of the advantages of SEO is that it is a long-term digital marketing strategy. If we can have a good SEO positioning, we upload optimized content periodically to the web and carry out a little maintenance, they will not easily take away the top positions from the search engines.
As we have already advanced in the previous point, this does not happen with Google Adwords campaigns, where once our campaign ends we stop having traffic.
3. Increased target traffic
The first 3 positions of the search engines take more than 75% of the clicks and less than 10% of the users go to the second page of the search engines since the users prefer to carry out a new search. These data speak for themselves about how beneficial it is to appear at the top of Google.
To correctly position a web page, it is necessary to carry out a keyword research or study of the keywords, to detect all the terms that your clients carry out to search for your products and services. This will make your traffic quality since you will offer what your clients are looking for.
An added bonus to this SEO advantage is that users prefer organic results to paid ones. Many users do not pay attention to Google ads, skip these positions and go directly to organic results, as anyone can bid and appear in these positions, while organic results are the reward for good positioning work and are Perceived by users as better quality content and more adapted to their search needs, thus generating greater confidence.
4. Increase sales or conversions
SEO is much more than traffic. Implementing good SEO actions will help optimize the website’s conversion rate.
For this we have to optimize all the elements of our website that have to do with the sale or conversion, such as the purchase funnel, the pages where the users who make conversions access and the product and service files.
We must detect what keywords are used by users who make a purchase on our website and focus our efforts on capturing more traffic that converts on our website.
On the other hand, we will not get the maximum benefit from SEO if we bring traffic to the web but sales or conversions do not increase youtube views. So it is essential to optimize the purchase funnel to detect technical errors, unnecessary steps, purchase forms that request too much information or simply information that the user does not understand, which is making it difficult for us to have higher conversion volumes. There are many tools that allow monitoring what users do on our website, to detect errors or processes that make it difficult for users to purchase.