What is Mojo Journalism & Who Uses Mojo Journalists in India?

From the past few years, international broadcasting channels are giving a special priority to mobile journalism. Some of the most common platforms that are using MoJo for news quality enhancement include AI Jazeera, BBC, and CNN.

Not just the big established countries, Indian media has also realized the importance of MoJo journalism, and they are also making a great shift in news reporting patterns. Mobile journalism has given birth to news digitization, and most organizations these days are taking benefits from it. However, before we move ahead to know its overall effect on Indian journalism, it is better to understand that basic of MoJo.

What is Mobile Journalism?

With the continuous advancements in technology, information and news are now delivered to the audience via new channels. It is not anymore about waiting for latest updates on radio, TV, and newspapers; rather, the latest techniques make it possible to spread the breaking news all over the globe and that too in a few seconds.

Mobile Journalism is a process of collecting information from different locations, converting the details into a rightful and presentable story and finally, making it available to the audience around the world. In simple words, we must say that it is journalism through mobile.

Considering the fact that the current generation is more addicted to their smartphones, MoJo strategy has a huge potential to succeed in the competitive market. Moreover, people, these days find it the most trusted, interactive, and convenient way to know what is happening at different corners of the world.

Who is using MoJo in India?

Being the most advanced and a potential tool for information access, MoJo is reaching up to the farthest ends of the globe. Many renowned organizations in Indian media have also adopted this method of news delivery, and it is providing huge traffic on their web pages. One of the biggest examples of the success of MoJo in India is presented by NDTV. They prefer to use Samsung Galaxy for mobile reporting, and it is leading to great returns.

Zee media is also working towards MoJo to enhance their work quality. Recently they announced Zee Aptitude Test and the selected candidates from this test would be trained for multi-format and multi-lingual journalist activities using the latest tools such as Mobile Journalism including Artificial Intelligence.

Newsworth App working on News Content generation through their mobile App. It’s for citizens, Stringers and Professionals. They provide Content Certification, Content Copyright and Marketplace to buy and sell news story.

The growing trends of smartphone handsets and internet connectivity has presented major support to mobile journalism in India Media. Mobiles these days are considered as a most trusted tool for news story, entertainment, social networking, and various kind of online communications as well. At an average, the Indian audience spends more than 28 hours per week on their phones. In this scenario, it is easier for media professionals to target audience interests via mobile journalism. It is possible to provide instant updates about what is happening around while collecting instant feedbacks and surveys from the audience as well. With the addition of MoJo technique to media, news channels have stepped into a more interactive platform.

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